Chatbots are adopted among the developed countries such as North and Europe, and is yet to witness widespread adoption in emerging countries, where doctors and other healthcare providers are still reluctant to adopt advanced healthcare solutions. Data privacy concerns and a lack of sufficiently skilled personnel to develop healthcare chatbots also serve to affect market growth to a certain extent.
What the Market Looks Like?
The overall healthcare chatbots market is projected to reach USD 314.3 million by 2023 from USD 122.0 million by 2018, at a CAGR of 20.8% during the forecast period. The base year considered for the study is 2017, and the forecast has been provided for the period between 2018 and 2023.
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Rising internet connectivity and smart device adoption drive the market growth
Rising Internet connectivity and the growing adoption of smartphones and mobile platforms play a key role in ensuring the adoption and use of chatbots. This has ensured growing numbers of consumers to access healthcare services, and also greatly broadened the reach of said services. According to data published by Anthem Insurance Companies, Inc. (US) in May 2017, around 52% of smartphone users gather health information using mobile apps; 36% of doctors say apps are the most effective way to engage with patients; and 93% of doctors believe mobile apps can improve health. Smart devices equipped with advanced chatbot tools solve many mission-critical communication issues in healthcare. Thus, an increase in overall smartphone and device adoption will favor the growth of the global healthcare chatbots industry.
Based on component, the healthcare chatbots market is segmented into software and services. The software segment is expected to account for a larger share in 2018 as compared to the services segment. Enhanced technological features in chatbot software, such as Natural Language Processing (NLP), multilingual capabilities, interference engine, cloud-based deployment, Application Programming Interface (API), mobile platform compatibility, and single point of search is propelling the growth of the software segment
Europe is expected to lead the healthcare chatbots market, followed by North America. However, North America is expected to register the highest CAGR during the forecast period. The high growth in North America can be attributed to the growing number of therapy chatbots, rising adoption of smart devices, and growth in venture capital investments to develop advanced chatbots.
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Growing usage of healthcare chatbots by clinicians and hospitals to increase their patient engagement rate, are driving the growth of the healtchcare chatbots market.
Patients
Patients are the largest end users of healthcare chatbots. Patients use applications such as symptom checkers and medical triage applications to understand their conditions better. They can access healthcare chatbots on medical websites, mobiles, and on social media pages, and then interact with virtual healthcare assistants to receive the appropriate healthcare information based on symptoms. Healthcare chatbots interact with potential patients visiting a site, provide a possible diagnosis, help find specialists, schedule appointments, and improve access to the right treatments. The adoption of medicine assistant chatbots such as Florence and Melody is also increasing as these bots notify patients to take their medication on time and also report data in case of a missed dosage.
Healthcare Providers
Healthcare providers include healthcare organizations, clinicians, and physicians. Healthcare providers need to identify diseases and analyze a large amount of healthcare information to make critical decisions. In an effort to improve the quality of care and reduce costs, healthcare providers are increasingly turning to IT-enabled strategies and software for the appropriate identification of diseases and better treatment alternatives. For instance, the SafeDrugBot is a chatbot widely used by doctors to find safe drugs that can be administered to pregnant women and mothers that are breastfeeding.
Insurance Companies
Insurance companies require access to medical information to guide clients and employees towards appropriate medical care so that they can avoid unnecessary medical costs. Owing to this, there is an increasing demand for healthcare chatbots such by insurance companies to analyze healthcare payment. To address this demand, chat providers are entering into collaborations with insurance companies or launching specially designed products for insurance providers. Such strategic developments will help chatbot providers to offer technologically advanced products for the insurance companies market, expand their customer base, and cater to the unmet demands of their customers.
Other End Users
Other end users include medical assistance provider companies, pharmacies, and third-party organizations. These companies majorly use healthcare chatbots to provide potential patients with proper access to healthcare information and help them find appropriate healthcare treatments in case of medical emergencies.
Critical questions the report answers:
Who are the key players in the market, their recent developments & key market strategies?
Where will all these developments take the industry in the mid to long term?
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